Exciting Glimpses Of Video Music Awards 2016


The high profile event of MTV, Video Music Awards had Miley Cyrus hosting the show. This year the producers focused on creating animated GIF’s that quickly goes viral. The red carpet of the event buzzed with icons. Rihanna ruled the event while Kanye made her statement. The event was also a good comeback for Britney Spears. The Video Music Awards grabbed the attention of YouTubers at a larger than life level. Beyoncé won the prestigious Video of the Year. Rihanna stole the show away with her medley performances. Her ambitious and impressive choreography makes her the deserving person for the Michael Jackson Video Vanguard Award.

The side to side performance from Ariana Grande and Nicki Minaj to Drake’s video made it a hotline bling. The art director eventually had conceived this idea with a difference. The song “This Is What You Came For” won the Best Male Video category. The performance of Nick Jonas did appeal to a larger mass. The four-minute promotional track by Kanye West added more excitement. With Kanye 2020 being upgraded, it featured a solo dance number from Teyana Taylor. The live highlights of the album Lemonade were brought in by Serena Williams. It featured a soulful ode to the victims.

The Video Music Awards featured a magnificent comeback for Britney Jean Spears. She looked great and her performance was awarded a standing ovation. The Best Female Video was awarded to Beyoncé by the women’s gymnastics team from the United States. Beyoncé also received the Video of the Year Award for Formation. She had dedicated the award to her daughter. The plight of the people of New Orleans was vividly captured in Formation. The band of Joe Jonas captured the spotlight this year and it might be Kevin’s band for the next year. The sizzling versatility of the Video Music Awards knew no bounds.

What’s In Trend In The Music Industry Right Now?


The recently concluded musical summit in Nashville, Tennessee was a great success. The event featured speeches from leaders of the music industry who gathered to discuss the future of the musical world and the impacts of digitization on it. I grew up in a time when we had to pay around $12 dollars to pick a CD of my favorite band. Now we have moved to the stage where for a mere $10 dollars per month you can subscribe to an all you can hear music plan. So how does this change the revenues generated by the music industry and where it is headed? Answers for all this and more were discussed at this summit.

Here is a quick rundown on the important facts of the event.


1. The Day of Independent Record Houses is long gone
Record labels are slowly dying a fast death. They no longer attract new talents and are clinging desperately to their sole cash cows. New talents are looking to newer platforms, mostly online to launch themselves to fame. Streaming platforms have a great opportunity to limit exposure of artists and the process is bound to get optimized in the near future.

2. Artists are looking for alternative ways to make money
Streaming and downloading of music is not the only way by which artists make their money. The increasing popularity of music festivals provides a great way to generate revenue not only for the biggest names in the industry, but even for young and up-coming talents. Listening to your favorite artists live is gaining back popularity and this has led to the increase in tours and other ways to interact and perform before audiences. With globalization, local brands are getting more and more popular in other places out of their geographical zone.

We will continue the discussion of the future trends of the music industry in an upcoming post. Till then stay tuned and live music.